- Hyundai claims that Tucson will appear in custom creatives in series like The Falcon and The Winter Soldier, Loki, WandaVision, and What If.
- The campaign’s storytelling would hook up with the stories of the characters’ Disney+ series.
Hyundai and Marvel Studios have partnered with the primary-ever co-branded creative campaign to deliver inside the 2022 Tucson SUV to new spots offering Marvel characters from four specific Disney+ series.
Hyundai states that the Tucson would characteristic in series consisting of The Falcon and The Winter Soldier, Loki, WandaVision and What If in the form of custom creatives.
As in line with an announcement issued through Hyundai, the innovative will appear in a 60-2d move-Disney spot, a 30-2d Marvel compilation and unique 15-second and six-second ads walking across linear TV, streaming, digital and social.
The campaign’s storytelling would hook up with the stories of the characters’ Disney+ series. The idea is to take the Tucson SUV to extra humans throughout America by leveraging the massive fan following loved using Marvel superheroes.
“The Marvel Cinematic Universe has captivated fans, and it’s a notable possibility to make use of their characters and storylines with custom innovation for the Tucson’s all-new model, “Hyundai Motor America’s CMO, Angela Zepeda, stated.
“This promotional alliance enhances our largest launch campaign to date, demonstrating how we questioned the status quo. each element and assumption while developing the 2022 Tucson.”
Marvel is also looking ahead to the partnership and is assured of the potential of the creative marketing campaign to hook up with people at big.
“We have been committed to creating custom content material calibrated to the appropriate needs of Hyundai,” said Mindy Hamilton, senior VP of partnership advertising at The Walt Disney Company. “We scripted, produced and controlled innovative for all 3 spots—a point of differentiation inside the marketplace.”
The modern-day Tucson gets a huge style to improve outside and within the US and will be supplied in SE, SEL, Blue Hybrid, and Blue Plug-in Hybrid options.
Hyundai also promises an extra-plush and premium cabin, which now boasts a good long list of features.